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Jun
27
Monthly Archives: June 2012
Jun
27
25 Tips To Brand Your Company
Source: aboutpublicrelations.net
There was a great piece written by Leslie McKerns on the 25 tips to brand your company. I wanted to present those tips here at resignwithus.com because it’s important for up in-coming and existing PR executives to have a blue-print to work from.
Other sites that I want to acknowledge for excellent branding tips are hubpages.com, searchenginewatch.com and blogspot.com.au because their information can mean the difference and taking you branding expertise to the next level.
1. Hire a branding company to bring your image and message under a brand. Develop all collateral and image materials (web, stationery, logo, tagline, mission statement, cards, postcards, brochures, elevator pitch, newsletters, letters, project sheets, resumes, bios, firm description, etc.) to coincide with the brand and your message.
2. Develop a mission statement that shows your reason for being and the value you provide to your customers.
3. Develop a memorable tagline that expresses who you are and what you do.
4. Make a matrix of all those you’d like to reach in the next year and the potential influencers on those people. Develop a timetable and calendar of outreach.
5. Regularly write and issue press releases to the media.
6. Regularly write and post press releases to your website.
7. Regularly write and post press releases directly onto the internet.
8. Regularly write articles and do all three of the above.
9. Regularly write and pitch feature story ideas to the media.
10. Diversify all marketing, PR and media to reach the markets where your clients are to be found (as opposed to marketing within your own service industry).
11. Participate (attend, speak, host, present, show) in at least two national and local industry conferences.
12. Create and issue an online or direct mail newsletter.
13. Get known for niche expertise or specific industry knowledge. (speak, write, present, teach).
14. Participate in professional internship programs.
15. Participate and sponsor local charitable efforts; get your name in the program the charitable cause distributes; get your name in the press surrounding the event.
16. Get to know all potential teaming partners in your new geographic area. Let them know your people, your areas of expertise and potential for cross referrals.
17. Develop collateral material with a regional bent; think what projects, services, people or elements might be important to this new market and capture this regional tone in all collateral material.
18. Develop tip sheets as to how your company is different than your competitors and why this makes a difference to teaming partners and to your end users-your potential clients. Include these differentiating tips as the basis for all your branding statements.
19. Develop a calendar of local and regional events in your locale and make your company visible in the areas most related to your company and your potential clients’ interests.
20. Post your calendar of appearances and participation on your website.
21. Plan a media release before and after each event.
22. Hire an industry professional to conduct a survey on your behalf; post the results on your website. Publicize the results most important to your industry.
23. Update your website to be informational based so that search engines can find you, and clients can read in-depth material demonstrating your expertise.
24. Add informational website content a minimum of four times per month.
25. Establish your brand by regularly updating the financial value or potential value associated with your brand. Quantify results achieved and add these results to your brand value. Communicate through all methods, the value of your brand to those associated with it.
Jun
23
Interviews With The Successful
Successful People
One thing that continues to amaze me is the way the successful people think. If you’re looking to draw inspiration look no further than the four entrepreneurs below. American Family Insurance has put together a phenomenal piece where ”A.J.” Calloway interviews Will Packer, Beverly Bond, Lisa Price and Pastor Michael Walrond Jr about life, leadership, successful business concepts plus more.
Please sit back and relax as you go into the minds of our finest achievers. Take notes because this information can make you successful in your line of passion. Enjoy and be successful!!
Jun
21
Steve Stoute On His Vision
Here at Resign With Us we focus on not only our business opportunities but also success principles in popular culture. I’m a firm believer that success concepts are synonymous in nature. Please check out Steve Stoute discuss how to brand for success. Also watch how he took hip hop icons to the next level under his direction plus tutelage.
Picture courtesy of therichest.org
Jun
14
10 Reasons Why Companies Need to Be Online
Source: dbwebdoctor.com
Please take a look at this very informative information for small business regarding doing online business.
With the rapid down fall of world economy and dot-com companies in recent years many brick-and-mortar companies and new start-ups ask themselves: To Be Online or Not to Be Online?
Not long time ago, I read a comment of a well-known industry observer, where he stated that companies that are not selling through Internet by 2007 will probably become extinct. As dramatic as it might feel, although exaggerated, but there are some truths in it.
Consider this: Although diminishing due to bad economy, average growth of e-commerce is around 25 % per year. 81% of small businesses that have an online presence during last year’s holiday season reached new customers, leading to an increase in sales and profitability according to a survey conducted by Harris Interactive. Thirty percent of small businesses with a web presence and fewer than 20 employees now generate more than 25% of their revenue online claims Gartner research.
If this does not convince you to take your business online, below I pointed out 10 more reasons why you should start doing business online right now.
1. New economy.
Internet has created a new economy, which by its explosive growth and sheer size already changed our perception of traditional way of doing business. Companies like Amazon and Ebay have successfully created domination on areas, where just few years ago traditional brick-and-mortar companies were kings. However, in order to be successful on the net, you don’t have to be a giant like them. Many small and mid-size companies managed to build online businesses quite profitably. In fact, studies show small and mid-size companies will be the main growth force of e-commerce in coming years.
2. Internet is a perfect venue for business.
In order to make a sale you need visitors to come to your shop. On the Internet, your shop could be only a click away from your prospective customers. With proper marketing your Internet storefront can have more buyers than you ever can get in a brick and mortar shop.
Whether you sell products or services online or not, in today’s world you have to have a corporate presence on the Internet. Otherwise, as you must have noticed that people simply don’t take your business seriously if you tell them that your company does not have a website. A nice corporate site definitely increases the image of a company especially if it has great product or service related content to go with.
4. Provide better customer support.
Customer accusation and retention is one of the key factors of business value chain. Thanks to Internet technology, business can provide customer support more effectively. This means better customer satisfaction and increase of profitability.
5. Make information more easily available to customers.
Just a couple of years ago, companies used to require days to deliver products or services update information to their customers. Things have changed since then. Today you can add or make any changes to your company and product related content virtually in a matter of couple of hours, publish on your site and share with the whole world.
New technologies allow you to take virtually any part of your business online, that include supply chain management, billing, shipping, procurement etc. Streamlining these business processes through online systems will allow companies to cut costs significantly in almost every sphere of any business. For example: companies can reduce more than five percents of their maintenance, repair and operation costs by adopting e-business solutions. This five percent savings can turn into 50% of a company’s net profit!
7. Ability to do business 24 hours.
How else you can continue making sales, while your stuffs are sleeping! The biggest advantages of online shops are that they are open 24 hours a day year round. Thanks to Internet off time, when your shop is generally closed, sales in some cases can be more than your regular business hours!
Building a web site does not require big investments. There are many low cost tools available today, which can help you create sites from very scratch. Many business portals allow you to build web sites from templates. For less than 100$/month you can have a full-fledged corporate e-business site with all e-commerce features!
9. You physical presence could be in any location.
The World Wide Web allows you to do business from any part of the world. Your physical location, except for few cases is not that important since you conduct your business online.
Thanks to Internet you can instantly become a global player. In fact, you don’t have to invest large sums of money to do this. There are literally hundreds of vertical and horizontal e-marketplaces available on the net. These marketplaces allow you for a nominal fee to get access to a large audience of prospective customers from all over the world. According to AMR Research more than 1,3$ trillion of good and services will flow through the B2B marketplaces. Who does not want a piece of this pie!
The right determinant of e-business success is the same like any off line business. You have to have a great idea, you have to have a business plan, there should be a value proposition for prospective clients and you should have belief in it and your ability!
Getting online is becoming cheaper and easier thanks to emergence of new technologies but marketing on the Internet is becoming more expensive.
Take your business online now, before the marketing costs become way too expensive for small companies.
Jun
10
Internet Marketing Resources
Many times, when talking about Internet marketing tools, it is not a good idea to think of it in isolated terms.
As a new Internet Marketer it’s tempting to try to do absolutely everything the long way and by yourself. This will make you feel more comfortable and not overwhelmed. But conducing business like this can consume plenty of your time. Why refuse to do things the easier way when there are tons of tools that can help you to do the same work for a shorter amount of time? The tools aren’t shortcuts. Really-they just help you track and execute your business quite a lot better. These are a few of the tools that you must utilize.
Internet Marketers are well aware that there are many websites on the net that can accomplish many things. If you want to build a website or a blog, one of the best tools on the market is WordPress for Internet Marketers. This free utility, WordPress, is versatile and simple to understand.
What makes WordPress so worthwhile is the Plug-in library that helps you build websites and blogs You can use this for websites, although WordPress is usually implemented for those that do blogging on a regular basis. Many Internet Marketing sites actually use the WordPress software to build the many websites that you see online.
Websites can’t just be floating around in cyberspace, they need to be identified in a specific way. Your website needs a domain, and you have to pick one that’s appropriate for your business and that’s still available. Most people think that it doesn’t matter from where you purchase these domain names, but the truth is that the domain name registrar you choose can make a real difference. Above all else, you want to make sure that the company is reliable and trustworthy. Do a little research on a company before choosing them. Sometimes you can find a registrar offering a tempting discount on domain names -it’s fine to take advantage of this as long as they are acceptable in other ways as well. Your website will be attached to this company for a while, so it’s worth shopping around a little.
I hope what you have discovered in this article connected with Internet marketing tools, and likewise also the details regarding online business, is of use for your requirements. Now read on even more for extra details for this topic.
If you want to get traffic to your website, you must do the right kind of search engine optimization. So how do you do that? You have to begin with the appropriate keywords. Finding the right keywords can be a challenge. You might make a list and use the ones that appeal to you most. Using something like the Google Keyword tool, however, will be more fruitful. If you want to pick keywords that will help you rank better in the search engines, it’s best to use such a scientific approach. There are a lot of different tools that you are going to need to have in place if you want to succeed in Internet Marketing. The tools discussed in this article are just a couple of the ones that will help you to succeed.
Jun
07
Investing in Dinar
Everyone is talking about the Dinar, people are investing in the new currency, but is it a hoax or is Iraq’s New Money really a way to get rich quick? We expose the truth, show you how to spot the fakes and explain what the dinar really costs should you decide to move forward.
Thinking about investing in the Dinar? Consider this; say you purchased 146,000 in 2004 at a price of $100 US Dollars, that investment would put you $15 in the hole!
When you purchased the Iraqi Dinar, you, like everyone else, paid a premium of $40 ($30 markup, $10 shipping) and lost $21 due to inflation, so really, you paid $161 for 146,000 dinar. Right now, the value of those 146,000 dinar is $125, that is a loss of $36! Worse, people buying the dinar can have a different exchange rate, again, so they come out ahead. Had you taken that $161 dollars and invested it in a 4% CD, after being adjusted for inflation ($43-$34), you would have made $9!
End Result: CD yields $9, Dinar yields $-36
You’ll see many sites dedicated to the Iraqi Dinar displaying graphs that are seriously skewed and include the Old Iraqi Dinar that is no longer in circulation or even based on the Dinar alone without comparing US values.
Take a look at the chart to the left, this is what you should really be looking at!
In this chart, we look at the growth of Iraqi money in US Dollars from 2004 to 2012 and compare that to the rate of inflation which is .15 for that period.
Looks pretty bad, doesn’t it? I’ll bet that if you take a look at other sites you won’t find charts like this one! Why, because a chart like this clearly shows the real value of the Dinar.
Here is the pitch used:
In October of 2004, $1 USD would buy you 1,460 Iraqi Dinar (IQD). That same $1 in 2012 will buy you only 1,169 IQD.
Looks good right, but the trick is to get the number 302 in your head as if it were dollars, not dinars, and draw your attention away from fees of .40 cents and inflation of .15 cents since purchase. Here is how it should really read:
$1.40 could buy you 1,460 Iraqi Dinar in 2004, that $1.40 in 2012, adjusted for inflation ($1.25) can now buy you 1,461 Dinar, a difference of 1 dinar.
That one dinar is worth nothing more than fractions of a cent! Doesn’t sound like a very good investment, does it?
What Dinar Dealers don’t tell you!
When I first heard about the Iraqi Dinar, I was skeptical and at the same time felt that I could be on to something big! If Iraq’s money increased enough in value, I could be a Millionaire! I felt a sense of urgency to buy before I missed my opportunity.
I set out to find as much information as I could and within no time at all, I was overwhelmed with hyped-up sites and forums promoting the currency. With my false sense of urgency nagging at me, I decided to dive in and buy 250,000 Iraqi Dinar. At the time I thought it was a great price, but later discovered I paid way too much. In fact, I should have never bought that money in the first place!
If you feel rushed to get in on Iraq’s new money, then review this site first – THERE IS NO RUSH!!! Want to know why so many state agencies warn against buying iraqi money as an investment and how much money these dealers are really making off excited buyers? Then check out my Iraqi Dinar Scam section, it will shock you!
Dinar – The Fakes!
We provide you with information and resources to help obtain Iraqi Dinar Safely. There are a ton of shady sites offering to sell you Dinar’s below market price, the catch is that many are fake! Counterfeit Dinars are big business and you need to know how to spot the fakes.
We have some great pictures of the Iraq’s new money, seals, watermarks and more. We’ll explain how anyone can review their currency and verify authenticity.
The old Iraqi dinars with the picture of Saddam are not the money you want – it’s the new money issued by the Central Bank of Iraq on October 15, 2003 that investors are seeking. Dinar denominations of 50, 250, 1000, 5000, 10000, & 25000 are available.
The new Iraqi Dinar, pictures of 50,250,1000,5000,10000,25000 Notes.
These new dinars printed by De La Rue, contain some of the most up-to-date anti-counterfeit features, including watermarks, a security thread, raised letters, an optical variable ink and other variations to thwart off counterfeiters.
Is Iraqi Dinar Legal?
Yes, it is – there is a lot of controversy over buying Iraqi Dinars. Presidential Order 13303 allows US Citizens to invest in the New Iraq. Under this Order and the Coalition Provisional Government Order 39, a US citizen has the same rights to investments as an Iraqi citizen. In fact, you can pick up Iraq Money at your local bank here in the US!
The Iraqi Dinar is a BIG risk and you are gambling that the government in Iraq will pull together and start profiting from its rich oil resources. If it does, then your investment could pay off – that is a BIG IF!
How much should you spend?
Exactly how much should you pay, the acceptable markup and where you should buy Iraq money from is within this site. Right now, you’ll find prices ranging from $680 to $1,500 for 1 million IQD. Why the broad range in price? Some sellers don’t include shipping costs or insurance while others charge extra for depending on the denomination of bills you select – some just like big markup!
Some dealers will even use smaller bills with many being heavily worn or damaged – Many banks will not accept Iraqi Dinar that is in poor or damaged condition; unscrupulous dealers purchase these damaged dinars for next to nothing, then insert them into a good batch and sell the currency for less than average (not such a good deal!)
Iraqi Dinar Exchange Rate
Use our Iraqi Dinar Exchange Rate tool to help find out exactly how much you should be paying for your Dinar. It’s easy to use, just enter the amount of Iraq money you want to buy, then select Iraqi Dinar to US Dollar and click convert.
If you find yourself paying more than the going Dinar Exchange Rate plus a little for shipping, you are paying too much! Our exchange rate calculator also works for any other world currency as well, a very handy tool for currency trading!
You’ll find a ton of useful information on this site. Read, learn and understand the true risks of the Iraqi Dinar. If you don’t want to look around and spend time compiling information about the Dinar, then get the ebook – it gets right to the point and covers all the bases!
Source: www.iraqidinar.org
Jun
01
PAYZA REPORTS ABOUT PHISHING EMAILS
Payza Phishing Emails “BEWARE”
Payza has reported about illegitimate e-mail campaign directed to Payza members. The phishing e-mails have appeared after the new improvements at Payza formelly AlertPay have been implemented, basically concerning the credit card processing. And hence phishing e-mails are more likely aimed at stealing personal account information. Inside the phishing e-mails there’s a link that redirects Payza members to false login pages, and as the result it leads to stealing the info mentioned, followed by stealing the money actually.
Look For Phishing Emails
The e-mails look very genuine, and offer to follow a link with the purpose of changing the profile. Still, if you take a closer look at the e-mail origin and the link, you are asked to follow, the scam gets obvious. Finding out the real destination of the link is very easy – without clicking the link, one just should point the mouse to it and see where it really leads. The destination is suspicious, not to say dangerous.
Payza asks every member remain highly attentive and careful, when dealing with any sort of phishing e-mails, as if from AlertPay, with the offers to follow this or that link. As the reminder, Payza gives some examples of of the false information supplied by these emails:
Phishing Subject Lines To Look For
Please be wary of any phishing emails with subject lines such as the following:
AlertPay: Confirm your Email Address
Activation Your Alertpay Information
Account Has Been Limited!
Source: hyipnews.com / about Payza phishing emails!